Mausmi Ambastha is a 2X SaaS founder who built, scaled, and sold her first SaaS start-up ThreadSol in 2019. Mausmi is now building ZapScale, a customer success platform to make CS 10x easier for SaaS.
In a fiercely competitive landscape (especially in SaaS), and user expectations continue to evolve, SaaS providers must prioritize effective customer retention tactics to ensure sustained growth and profitability.
Customer Success is not just about selling a product or providing support; it's a promise brought to life, guiding customers toward success while ensuring a delightful journey
For B2B SaaS businesses, the establishment of a robust Customer Success team stands as a pivotal stride toward ensuring sustained growth and customer satisfaction. In this article, I’m going to discuss the intricacies of crafting an exceptional customer success team.