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CATEGORY > Customer Marketing
Are we doing the right marketing for Customer Success?
ABOUT THE AUTHOR
Wilson Lobo
Wilson is an experienced marketer with a demonstrated history of working in marketing and advertising space across 17 countries. He specializes in B2B brand building.
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Are we doing the right marketing for Customer Success?
Why should marketing start and end with the objective of generating customers? In order to truly utilize the potential of marketing, one needs to go beyond the conversion stage and create a marketing charter for the customer.
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The idea is to collectively work towards the common goal of customer value and satisfaction and with customer-focused performance marketing
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