Why is Customer Segmentation crucial for SaaS businesses?
30 July, 2023 3 min read
ABOUT THE AUTHOR
Jaya Choudhary
Jaya is the Director of CS at ZapScale. Having spent 10+ years in SaaS, Jaya has gained immense knowledge and experience in the areas of Customer Success, Project Delivery and Business Strategy.
Customer segmentation involves separating and categorizing customers based on their specific needs and preferences. By dividing and prioritizing customers according to their unique requirements and behaviors, we can effectively tailor engagement strategies for each segment.
ZapScale enables you to configure business outcomes with its DIY on-screen drag-and-drop tool and helps to track every customer's business outcomes achievement.