CATEGORY > Customer Segmentation

Why is Customer Segmentation crucial for SaaS businesses?

30 July, 2023 3 min read
Why is Customer Segmentation crucial for SaaS businesses?

ABOUT THE AUTHOR

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Jaya Choudhary

Jaya is the Director of CS at ZapScale. Having spent 10+ years in SaaS, Jaya has gained immense knowledge and experience in the areas of Customer Success, Project Delivery and Business Strategy.

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Why is Customer Segmentation crucial for SaaS businesses?

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Customer segmentation involves separating and categorizing customers based on their specific needs and preferences. By dividing and prioritizing customers according to their unique requirements and behaviors, we can effectively tailor engagement strategies for each segment.

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