Time to Value (TTV)

What Is Time to Value (TTV)?

TTV is the time it takes for a customer to realize the value of a product or service and start using it effectively.

It is measured from the point of purchase or onboarding to the point where the customer achieves a specific milestone or level of engagement.

How To Calculate Time To Value (TTV)?

You can calculate TTV by subtracting the time of purchase or onboarding from the time it takes for the customer to achieve a significant milestone or level of satisfaction.

TTV = Time to Achieve Value Milestone - Purchase/Onboarding Time

An Example Of Time To Value (TTV)

A company measures TTV by tracking the time it takes for customers to complete their first paid transaction.

The average TTV for their product is 30 days.

Insights About Time to Value (TTV)

TTV helps understand how quickly customers are deriving value from the product and identifies areas for improvement in onboarding, training, and support.