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It quantifies a customer's potential to impact others' purchasing decisions and brand perception.
By identifying and engaging high-influence customers, you can amplify positive word-of-mouth, boost brand awareness, and drive sales.
Size and activity level of their social media audience.
Frequency and reach of their brand-related posts, reviews, and recommendations.
Recognition and authority within their field or community.
Advocacy history, positive reviews, and participation in community activities.
Level of enthusiasm and positive brand association expressed online and offline.
Assign points based on pre-defined criteria for each influence factor.
Analyze social media data, website interactions, and brand mentions to assess influence dynamically.
Combine quantitative data with qualitative assessments of industry expertise and credibility.
Segment customers based on their score and prioritize engagement efforts.
Offer exclusive experiences, early access to products, or co-creation opportunities.
Partner with high-influence customers for social media campaigns, influencer marketing, and testimonials.
Facilitate content creation and sharing through brand ambassador programs and community initiatives.
Focus resources on customers with the highest potential impact.
Leverage genuine enthusiasm and credibility for more effective marketing.
Positive word-of-mouth from trusted sources builds trust and loyalty.
Base engagement strategies on objective metrics and insights.
Be transparent about influence score methodology and use it responsibly.
Build genuine connections with advocates, not just transactional partnerships.
Regularly update scores to reflect changes in customer behavior and online presence.
Ensure data collection and use comply with privacy regulations.
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