Can a 1% reduction in churn result in a 38% increase in ARR?
23 April, 2022 5 min read
ABOUT THE AUTHOR
Mausmi Ambastha
Mausmi Ambastha is a 2X SaaS founder who built, scaled, and sold her first SaaS start-up ThreadSol in 2019. Mausmi is now building ZapScale, a customer success platform to make CS 10x easier for SaaS.
They say not all churn is bad. What do you think? I think so too, but don’t take my word for it. Some say all churn is bad and I’d give that to them but not take it personally!
Data shows that focusing on the current customers is very crucial as a mere 5% increase in customer retention can increase the bottom line by 25% to 95%.
ZapScale monitors each customer using its 40 customer health KPIs, the AI then works across these 40 key data points and gives predictions based on learned patterns. See the infographic below for more insight.