CATEGORY > Customer Churn

Can a 1% reduction in churn result in a 38% increase in ARR?

23 April, 2022 5 min read

ABOUT THE AUTHOR

Mausmi Ambastha

Mausmi Ambastha is a 2X SaaS founder who built, scaled, and sold her first SaaS start-up ThreadSol in 2019. Mausmi is now building ZapScale, a customer success platform to make CS 10x easier for SaaS.

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