Can a 1% reduction in churn result in a 38% increase in ARR?
23 April, 2022 5 min read
ABOUT THE AUTHOR
Mausmi Ambastha
Mausmi Ambastha is a 2X SaaS founder who built, scaled, and sold her first SaaS start-up ThreadSol in 2019. Mausmi is now building ZapScale, a customer success platform to make CS 10x easier for SaaS.
As a SaaS Start-up founder my life is filled with challenges every day. These are the five challenges that I feel will create the difference between becoming a unicorn or a sweetcorn!
When I started working on my Customer Success startup ZapScale my first thought was why should anyone spend on Customer Success and what value it brings.