What is Customer Retention and why do you need to focus on it?
24 November, 2022 3 min read
ABOUT THE AUTHOR
Jaya Choudhary
Jaya is the Director of CS at ZapScale. Having spent 10+ years in SaaS, Jaya has gained immense knowledge and experience in the areas of Customer Success, Project Delivery and Business Strategy.
To measure the effectiveness of customer success efforts, companies need to establish key performance indicators (KPIs) that align with their customer success goals.
Are you, like anyone in the SaaS space struggling to understand this volatile market and looking to enhance your sales cycles or customer retention strategies?
How often do you ask questions from your customers? Do you engage with them regularly or as and when it’s required? A lot of businesses miss out on a lot of opportunities because they assume that they already know how their customers are doing.
If we see outsourcing in isolation, and we are still in the early stages of the development of customer success-focused business operations, outsourcing CS seems like a good option, but