CATEGORY > Customer Retention

What is Customer Retention and why do you need to focus on it?

24 November, 2022 3 min read

ABOUT THE AUTHOR

Jaya Choudhary

Jaya is the Director of CS at ZapScale. Having spent 10+ years in SaaS, Jaya has gained immense knowledge and experience in the areas of Customer Success, Project Delivery and Business Strategy.

Popular from Customer Retention

7 Effective Customer Retention Strategies for SaaS

In a fiercely competitive landscape (especially in SaaS), and user expectations continue to evolve, SaaS providers must prioritize effective customer retention tactics to ensure sustained growth and profitability.

25 September, 2023

Gross Retention vs. Net Retention: Which Tells the Real Story?

Explore the difference between Gross Revenue Retention and Net Revenue Retention in a SaaS business. Discover which metric truly reflects growth and customer value.

29 August, 2023

Discovering the 3C's of a good Customer Retention Strategy

Elevate your business's customer retention by delving into the core principles of success: Communication, Consistency, and Customization (3C's)

8 August, 2023

3 Pillars To Build An Impactful Referral Program

Learn how to create a powerful referral program for your business with these 3 essential pillars. Build customer loyalty, drive sales, and achieve sustainable growth by leveraging the power of referrals

9 May, 2023