CATEGORY > GLOSSARY
Time to Value (TTV)
What Is Time to Value (TTV)?
TTV is the time it takes for a customer to realize the value of a product or service and start using it effectively.
It is measured from the point of purchase or onboarding to the point where the customer achieves a specific milestone or level of engagement.
How To Calculate Time To Value (TTV)?
You can calculate TTV by subtracting the time of purchase or onboarding from the time it takes for the customer to achieve a significant milestone or level of satisfaction.
TTV = Time to Achieve Value Milestone - Purchase/Onboarding Time
An Example Of Time To Value (TTV)
A company measures TTV by tracking the time it takes for customers to complete their first paid transaction.
The average TTV for their product is 30 days.
Insights About Time to Value (TTV)
TTV helps understand how quickly customers are deriving value from the product and identifies areas for improvement in onboarding, training, and support.
TOP BLOGS
The Ultimate Guide to Customer Success Management
Customer Success is not just about selling a product or providing support; it's a promise brought to life, guiding customers toward success while ensuring a delightful journey
21 September, 2023
The Ultimate Guide To Keeping Your Customer Churn in Check!
They say not all churn is bad. What do you think? I think so too, but don’t take my word for it. Some say all churn is bad and I’d give that to them but not take it personally!
15 February, 2023
Can a 1% reduction in churn result in a 38% increase in ARR?
When I started working on my Customer Success startup ZapScale my first thought was why should anyone spend on Customer Success and what value it brings.
23 April, 2022
Quality Content,
Straight To Your Inbox!
Subscribe for the latest blogs, podcasts, webinars, and events!
Write a Blog
If you have experience in CS and
a flair for writing, we’d love to
feature you.
Write to us on
hello@zapscale.com