Adoption Rate

What Is The Adoption Rate?

The adoption rate is the percentage of customers who are actively using a specific feature, product, or service.

It is calculated by dividing the number of active users by the total number of customers.

How To Calculate Adoption Rate?

To calculate Adoption Rate, divide the number of active users of the feature by the total number of customers.

The Formula For Adoption Rate

Adoption Rate = No. of Active Users / Total No. of Customers

An Example Of Adoption Rate

A company measures the adoption rate of its new mobile app feature.

If 200 out of 1,000 customers are actively using the new feature, the adoption rate is 20%.

Insights About Adoption Rate

The adoption rate helps understand how popular new features are and identify areas for improvement in product design, marketing, and communication.