CATEGORY > glossary

Customer Retention Rate

27 May, 2024 0 min read

What Is The Customer Retention Rate?

The customer retention rate represents the proportion of customers who maintain their business relationship with a company during a specific timeframe. It's calculated by deducting the churn rate from 100%.

How to Calculate Customer Retention Rate?

Customer Retention Rate = 100% - Churn Rate

An Example Of The Customer Retention Rate

A company has a churn rate of 10%.

Customer Retention Rate = 100% - 10% = 90%

Insights About Customer Retention Rate

Customer retention rate is an important metric for measuring customer loyalty and the success of customer success programs.

A high retention rate indicates that customers are satisfied with the product, service, and experience.

Popular from glossary

Quality Content,

Straight To Your Inbox!

Subscribe for the latest blogs, podcasts, webinars, and events!

Write a Blog

If you have experience in CS and

a flair for writing, we’d love to

feature you.

Write to us on