Nikita is the Head of Marketing for ZapScale with a love for startups. When not working, she likes to read and gets a particular joy out of game nights!
They say not all churn is bad. What do you think? I think so too, but don’t take my word for it. Some say all churn is bad and I’d give that to them but not take it personally!
Data shows that focusing on the current customers is very crucial as a mere 5% increase in customer retention can increase the bottom line by 25% to 95%.
ZapScale monitors each customer using its 40 customer health KPIs, the AI then works across these 40 key data points and gives predictions based on learned patterns. See the infographic below for more insight.